Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
It looks like the auto industry might be getting just as tired of the usual macho pickup-truck commercials as the rest of us. First, there was Toyota's silly spot for the HiLux pickup, featuring schlocky music and a man's undying love for his car. Now, the Chevrolet Silverado gets its own unusual ad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in