Ad of the Day: Chevrolet

He can't drive just yet, but this boy already loves his Silverado

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It looks like the auto industry might be getting just as tired of the usual macho pickup-truck commercials as the rest of us. First, there was Toyota's silly spot for the HiLux pickup, featuring schlocky music and a man's undying love for his car. Now, the Chevrolet Silverado gets its own unusual ad. But instead of going for funny, it's trying to pull at dads' heartstrings. Too bad it's sort of weird.

"Like Father, Like Son," from Goodby, Silverstein & Partners in San Francisco, stars a very cute little boy with a very active imagination.



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