Ad of the Day: Carlsberg

Your friend calls in the middle of the night from a poker game gone wrong. What do you do?

Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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