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As we've learned many times in recent weeks, real-world advertising stunts are not without their risks. ConAgra and Ketchum had that hidden-camera fiasco with the food bloggers. Dodge and Wieden + Kennedy ran into problems with their hidden vehicles. It's never a sure thing. But it's a whole lot easier when you keep the variables to a minimum—even if you have to enlist dozens of bikers to help you out.
The Carlsberg stunt below is a good example of low-risk, high-reward guerrilla marketing.