Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As we've learned many times in recent weeks, real-world advertising stunts are not without their risks. ConAgra and Ketchum had that hidden-camera fiasco with the food bloggers. Dodge and Wieden + Kennedy ran into problems with their hidden vehicles. It's never a sure thing. But it's a whole lot easier when you keep the variables to a minimum—even if you have to enlist dozens of bikers to help you out.
The Carlsberg stunt below is a good example of low-risk, high-reward guerrilla marketing.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in