Ad of the Day: Carl's Jr.

If machines can't eat it, machines shouldn't make it, says D&G spot

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Last January for Absolut vodka, TBWA\Chiat\Day and director Spike Jonze (Being John Malkovich, Adaptation) created a 30-minute short film that revolved around humanized robot themes including robot loneliness, robot love, and robot dismemberment. Now, David & Goliath is out with a new commercial for Carl's Jr. (directed by MJZ's Rocky Morton) that draws on similar motifs, sans romance but adding some slapstick into the mix.

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