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Oh, I get it—soccer players.
Canal+ (that's pronounced cannle-plue, francophiles!) is the European HBO, and obviously people are excited about it—and about the big soccer matches it broadcasts—if this BETC spot is anything to go by. Even if you don't get the non-American-football joke straight away, the visuals here are excellent. And really, the potbellied man with the front of his T-shirt pulled up over his face is the international sign for sports fan.
Here, three pals do the "Gooooooal!" knee-slide through a French town, and river, and dock, and wheat field, presumably because their favorite Ligue 1 team has just scored.
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