Brand Marketing

Ad of the Day: Canal+

A bear calls the shots as a pretentious movie director in BETC's hilarious spot for the French film channel

By Tim Nudd

October 12, 2011

Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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