Ad of the Day: Canadian Beer Sees How Many Absurd Slogans It Can Fit in a Single Ad

Boneshaker spoofs the category's excesses

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Tired of Miller Time? Too busy to respond to life's beckon? Found other uses for your right arm?

Amsterdam Brewery's Boneshaker Unfiltered IPA knows you're suffering from slogan fatigue. (Probably you more than others, because you're probably in advertising.) So, to give you something a little less "miles away from ordinary," it enlisted ad agency Bensimon Byrne to create "Endless Slogans." 

The ad does exactly what it promises (and when does that ever happen?). It's one seemingly endless minute of slogans, illustrated with aggrandizing visuals that ensure there's something for everybody.

AW+

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