Ad of the Day: Call of Duty

Peter Stormare will live your tedious life, so you can spend more time gaming

I hope The Replacer sticks around for a while.

The titular character in 72andSunny's trailer for Call of Duty: Black Ops 2 – Revolution is portrayed by veteran actor Peter Stormare, who riffs on his tough-guy persona to great effect as a dude in a dark suit who literally substitutes for guys so they can enjoy more game time.

We see him in a delivery room ("Don't worry about your husband. I'm your husband. Just get that baby out"); getting flustered as he tries to assemble furniture ("There are supposed to be four wheels and I've only got two!"); and cleaning the monkey house at the zoo ("Now you're gonna pick up my …" BLEEP!). There's even a nod to his memorable role in Fargo, as he feeds a birdhouse into a wood-chipper.

In describing the actual update to the iconic Activision franchise, he delivers one of the best commercial lines in recent memory: "For the first time ever, you get to play a freakin' zombie. If that's the kind of business you're into."

The script's solid, but Stormare's performance makes it soar. (He totally upstages the snippets of shoot-em-up game footage.) With his menacing grin and impossibly-intense-yet-goofy line deliveries, he's always on edge, seemingly seconds away from committing acts of extreme violence—just like gamers in real life. (Just kidding … I think.)

The franchise should introduce a game where spokescharacters battle it out: Ad Ops: The Replacer vs. The Negotiator and Mayhem. I'd play as Shatner every time.


Client: Activision Publishing

Chief Executive Officer: Eric Hirshberg

Executive Vice President, Chief Marketing Officer: Tim Ellis

Senior Vice President, Consumer Marketing: Todd Harvey

Senior Director, Consumer Marketing: Susan Hallock

Consumer Marketing Manager: Mike Pelletier

Associate Consumer Marketing Manager: David Cushman

Agency: 72andSunny

Chief Creative Officer: Glenn Cole

Executive Creative Director: Frank Hahn

Creative Director, Writer: Josh Fell

Creative Director, Designer: Rey Andrade

Lead Writer: Zach Hilder

Writer: Matt Spicer

Designers: Will Lindberg, Nicky Veltman

Director of Film Production: Sam Baerwald

Senior Film Producer: Dan Ruth

Junior Film Producer: Peter Williams

Director of Business Affairs: Christine Claussen

Business Affairs Manager: Jennifer Jahinian

Junior Business Affairs Manager: Maura McNulty

Group Brand Director: Mike Parseghian

Brand Director: Luke Lamson

Brand Manager: John Moloney

Brand Coordinator: Erica Goitia

Production Company: Hungry Man

Director: Wayne McClammy

Executive Producers: Dan Duffy, Kevin Byrne

Line Producer: Nate Young

Director of Photography: Tim Ives

Editing: Arcade Editorial

Editor: Christjan Jordan

Assitant Editor: Andy Trecki

Producer: Ali Reed

Executive Producer: Nicole Visram

Visual Effects, Online: Method

Lead Smoke Artist: Jason Frank

Producer: Stephanie Allis

Executive Producer: Robert Owens

Motion Graphics: Logan

Executive Producer: Matthew Marquis

Head of Production: Scott Siegal

Producer: J.R. Tuason

Art Director: Kenneth Robbin

Designers: Kenneth Robbin, Neil Tsai

2-D Animators: Neil Tsai, Morgan James

Sound Design: 740 Sound Design & Mix

Executive Producer: Scott Ganary

Sound Designers: Rommel Molina, Nicholas Interlandi

Mix: Lime Audio

Mixer: Rohan Young

Assistant Engineer: Jeff Malen

Producer: Jessica Locke

Music: Human