Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater’s Touching Mother’s Day Story

A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade.

The first part of Bridgewater's dream came true on Thursday night. The Miami native and University of Louisville quarterback was selected by the Minnesota Vikings with the 32nd and final pick of the first round of the NFL Draft.

Cadillac caught wind of the second part of his dream, about the pink Escalade, and helped make it come true. The gift reveal is included in the seven-minute film below, directed by Spike Lee, about Teddy and his family. The color choice is made doubly meaningful as Rose is a breast cancer survivor.

I haven't been the biggest fan of Cadillac lately, but this is a nice move. And pro athletes are certainly stepping up with beautiful tributes to their moms this week—following Kevin Durant's moving speech, which is now an NBA ad.

Hats off to Teddy, and a very Happy Mother's Day to Rose.


Client: Cadillac

Agencies: Rogue, Boston; Spike DDB, Brooklyn, N.Y.

Chief Creative Officer: Lance Jensen

Executive Vice President, Executive Creative Director, Copy: Dave Banta

Senior Vice President, Group Creative Director, Art: Kevin Daley

Vice President, Associate Creative Director, Art: Khari Streeter

Vice President, Creative Director, Copy: Lawson Clarke

Chief Execjtive Officer, Chief Creative Officer: Spike Lee, Spike DDB

Executive Creative Director: Dabo Che, Spike DDB

Creative Director: Rachel Donovan, Spike DDB

Creative Director, Digital: Matthew Zelley

Account Team: Megan Wiggin, Clifford Stevens, Emily Shahady, Kristen Selasky, Riyhana Bey, Geneika Lewis, Kaitlyn Sherman, Chad McLean

Project Management: Paul Pantzer, Christy Costello

Planner: Anne Feighan

Executive Producer: Andrew Barnett

Content, Social Media: John Dukakis, Jamie Scheu, Lora Stock

Operations Manager, Assistant Producer: Robyn Ross

Director of Operations, Integrated Production: Lizzie Haberman, Spike DDB

Production Company: 40 Acres and a Mule Filmworks

Executive Producer: Alex Wright

Director: Spike Lee

Director of Photography: Daniel Patterson

Makeup: JoJo Rogriguez

Stylist: Jessica Thornhill

Editing House: Lost Planet

Editors: Jacks Genega, Ben Rodriguez

Producers: Krystn Wagenberg, Kate McCormick

Graphics Supervisor: Reginald William Butler

Music Houses: Amber Music; HiFi

Creative Director: Paul Robb, HiFi

Music Producer: Michelle Curren and Mike Perri, Amber; Jack Bradley, HiFi

Music Composer: Robert DiPietro, HiFi