Ad of the Day: Burger King Is Letting a Live Chicken Determine Who Gets Chicken Fries

Gloria chooses which towns will eat her own kind

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At Burger King, a hen named Gloria tops the pecking order when it comes to deciding which restaurant will serve Chicken Fries.

In an unusual marketing stunt designed to get tongues clucking, the fast-food chain and agency David are sending the bird on a national tour of select BK locations.

At each of her stops, Gloria is presented with bowls of feed marked "Yes" and "No." If she chooses to dine from the bowl marked "Yes," Chicken Fries will be served at that restaurant, but only for one day.



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