Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise. 

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.