Ad of the Day: Britain’s Channel 4 Ran a Breathtaking Live Ad of the Assassin’s Creed Leap of Faith

Don't close your eyes

We love it when an ad comes with a "Don't try this at home" disclaimer, because you know you're about to see something that somebody's gonna want to try at home, and it will fuel many future guffaws.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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