Ad of the Day: Britain's Channel 4 Ran a Breathtaking Live Ad of the Assassin's Creed Leap of Faith

Don't close your eyes

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We love it when an ad comes with a "Don't try this at home" disclaimer, because you know you're about to see something that somebody's gonna want to try at home, and it will fuel many future guffaws.

But seriously, though, we hope you won't try this at home.

Ahead of the launch of the Assassin's Creed film on Jan. 1, Britain's Channel 4 and Twentieth Century Fox broadcast an impressive live TV spot on Sunday night featuring stuntman Dave Grant in full Assassin costume, freefalling 100 feet at over 50 miles per hour … with nothing holding him back.

While the jump doesn't seem as crazy as, say, Felix Baumgartner's leap from space for Red Bull, anybody who's ever tried diving into a pool from high up—and who, despite their best efforts, landed on their bellies—can probably attest to the difficulty of falling properly without protective gear.



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