Ad of the Day: Bowlmor Lanes

New York City's Bowlmor Lanes is an institution. The oldest bowling alley in Manhattan, open since 1938, it's been a hot spot for novices, professionals, politicians (including Richard Nixon when he was vice president), and celebrities throughout its 73 years in business. In the late '90s, it reaffirmed its place as a fixture in the city's nightlife firmament with a sweeping renovation that expanded the bar and added glow-in-the-dark pins and balls. Along the way, Bowlmor has always had playful advertising to match—and that streak continues with this latest spot, "Bowl the Perfect First Date," from Meter Industries and Marty Weiss, the former Chiat/Day and Weiss Stagliano creative director.