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The new BMW M5 isn’t just really fast—it's pretty, too.
In “Bullet,” a new two-minute ad from agency Cundari BMW Canada, the new model is touted as the world’s fastest sedan. The concept is simple: The car revs its engines in a long tunnel—constructed to look like the barrel of a gun—before shooting out into the desert, shattering a series of giant props including a glass apple, water balloons and a bull's-eye, in slow-motion “bullet time.”
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