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Advertising writers love to coin new words, usually at the expense of reason and taste. The minds behind Microsoft's Bing, of all people, have hung their new anti-Google attack campaign on the rare exception—a quality portmanteau that squarely hits its target.
"Scroogled," a combination of the terms "screwed" and "Google," also has overtones of "Scrooge." Microsoft is playing up the latter connection, all the more appropriate for holiday ads. But the main point of the "Don't get Scroogled" work is clear enough: Google plans to screw you, and your wallet, this winter by serving you search results on its Google Shopping page that aren't neutral results at all, but rather paid advertisements.
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