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Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance.
Big Lots recently struck a deal to become the "Official Hostess Thrift Outlet," replacing Hostess Thrift Stores, which were closed when Hostess Brands went into bankruptcy in 2012. Beginning today, you'll be able to get Twinkies, CupCakes, Zingers, Fruit Pies and other Hostess snack cakes at Big Lots for up to 40 percent off.
To celebrate, the closeout retailer has released two quirky new ads from new Chicago agency O'Keefe Reinhard & Paul (OKRP).
The first shows moms in colorful exercise gear doing a little synchronized shopping for Hostess goodies at a Big Lots store, as a goofy but catchy dance track plays.
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