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Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does watching other people who engage in the same kind of behavior amuse you? Of course it does.
Well, Big Lots wants you to know it understands.
To prove its commitment, it is gracing you with a series of online videos that feature two professional humans—improv comedians, actually—having totally sane conversations with animals about the quality of products made for animals.
The "Pet Focus Group" campaign's ads are bound together by the hashtag #PetsRPeople2, because it is important to maintain an appropriate sense of gravitas around such a message.