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Ben & Jerry's "It's what's inside" campaign continues with this spot from Amalgamated called "Chocolate Fudge Brownie," which shows a miniature fudge brownie bakery being created inside an ice cream tub. The theme of the campaign is to focus not only on what makes up the ice cream but also on the ethically stringent way the company is run, at least according to the proprietors. In this case, the focus is on how Ben & Jerry's works with small businesses—specifically, Greyston Bakery in Yonkers, N.Y.,
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