Ad of the Day: BBH Gets Nostalgic for Macy's in Salute to the Thanksgiving Day Parade

Grand ad is affecting, but is it too wistful?

Like most of its brick-and-mortar brethren, Macy's has struggled to keep pace in the era of e-commerce, suffering sales slumps that have forced the iconic chain to shutter many of its stores. And the year-end gifting season, which traditionally has given retailers a boost, was a huge bust for Macy's in 2015.