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As we've mentioned here and there, big brand manifestos are generally best avoided in commercials these days, unless you undermine your own pomposity with self-deprecating humor—or puff it up with even grander and stupider pomposity. Young & Rubicam humorously goes the latter route in this amusing Bacardi spot, titled "Manifesto," which offers an examination of what has separated homo sapiens from our Neanderthal ancestors since the dawn of the species. Basically, Neanderthals had bigger brains and better hair than we did.
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