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We've seen lots of billboards over the years that want to provide some kind of utility, beyond just being a blight on the landscape. Here's the latest example from Peru—a billboard (and accompanying structure) from a home-improvement store that brings the comforts of home to weary drivers who could use a rest.
One in every three road accidents is due to driver fatigue, says the advertiser, Sodimac Homecenter. Many of these accidents happen on the Panamericana Sur Highway, which goes from Lima to the Chilean border and includes a long stretch of nothing but billboards and unscenic flatlands.
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