Ad of the Day: Audi Zooms Through the Toy Aisle, Smashing Gender Norms Along the Way

Why play only in shades of pink and blue?

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At the start of Audi Spain’s “The Doll That Chose to Drive,” a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and push a baby stroller.

Another doll, frustrated with her dream carriage’s inability to actually go anywhere, kicks a wheel off it and finds herself drawn into the mobility paradise of the blue aisle … where she finds an Audi to take on a test drive.

The ad has a bit of a Nutcracker quality, playing on the fantasy of toys coming to life after hours, and bears the promise of a happy ending when a little boy picks up both doll and car, and asks his mother if he can take them home.




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