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Sometimes a brand is just too forward thinking for its own good. At least Audi was when its engineer Paul Jaray designed a crazy-looking, aerodynamically advanced concept car in 1920—a vehicle that looked straight out of The Jetsons. But what was then the automotive laughingstock of Weimar Germany might have ended up being an inspiration to modern-day car designers.
Things weren't easy for the poor little Jaray Audi when it debuted, Audi shows us in its latest (and thankfully, vampire-free) TV spot, "The Swan," which BBH London and director Joachim Back based on Hans Christian Andersen's tale of "The Ugly Duckling" (and set to the song of the same name, sung by Danny Kaye in 1952's Samuel Goldwyn musical about the Danish author).
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