Ad of the Day: Audi

BBH taps one of nature's most highly engineered creatures for the new A6 Avant spot

The hummingbird fascinates advertisers because it's a marvel of engineering. It's no surprise when the creature turns up in ads for cutting-edge technology. We saw this back in 2009 with the colorful Samsung hummingbird spot introducing the LED Series 7 as "a whole new species of television." Now, Audi spreads its wings and flies with the A6 Avant spot below, from BBH London, in which a metal hummingbird—complete with the distinctive Audi grill for a breast and LED-shaped eyes—flits nimbly around a surreal CGI world of trees, flowers, and fauna made from gas pumps, road signs, and traffic cones.