Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Long perceived by many to be the workaday alternative to more luxurious brands like BMW, Mercedes, and Lexus, Audi is now being positioned as the more attractive option. In this new spot called "Car Carrier" from Venables Bell & Partners, those rival brands are explicitly named in the voiceover, which declares that more people than ever are leaving those supposedly higher-end marques in favor of Audi. Although the spot is explicitly for the Audi A4, the model is never mentioned by name.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in