Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014

A duet across generations

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Technologies evolve, but love is timeless.

That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from 60 years ago—namely, the Voice-O-Graph machine, which allowed people in the 1940s and '50s to record their voice directly to vinyl records.

Over the course of the ad, a woman finds a way to take a song recorded on a Voice-O-Graph in 1952 and update it touchingly for today—as a Christmas present for her grandmother.

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