Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their users' tastes, personalities and purposes.

"The notebook people love" is the tagline. And it's a message that's communicated giddily (almost like a throwback to Apple's classic iPod work) with shot after shot of icons, cityscapes, planets, digital gadgets, pop-culture characters and more—all cavorting and posing around the Apple logo in the middle of the notebook's lid.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in