Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot

Passion through personalization

There's a lot to love about TBWAMedia Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their users' tastes, personalities and purposes.