Ad of the Day: Apple

Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

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Anything you can do, I can do better—or at least as well. And I'll take up less room doing it.

Apple released its second and third TV spots for the iPad mini on Sunday. Following the earlier dual-piano spot, the new ads show off the newer and more diminutive Apple tablet as an e-book reader and photo viewer—functions that might presumably feel like trouble points to anyone wondering if the smaller, 7.9-inch screen is limiting in any way.

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