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As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at the iconic "Get a Mac" campaign for Macintosh. That was four years of essentially the same joke. But it was a good joke that never got old (at least, until Microsoft made Windows 7, which wasn't, as Apple suggested in Hodgman and Long's swan song, another "broken promise").
But four years? That's a century in tech marketing.
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