Ad of the Day: Apple

After a ton of Siri spots, the marketer returns to simple product demos for the iPhone 5

As much as Apple pushes technology forward, it's often content in its advertising—once it settles on a successful formula—to stick with what's been working, with only minor variations. Look at the iconic "Get a Mac" campaign for Macintosh. That was four years of essentially the same joke. But it was a good joke that never got old (at least, until Microsoft made Windows 7, which wasn't, as Apple suggested in Hodgman and Long's swan song, another "broken promise").