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It doesn't time your run. It's for when your time runs out."
That's one of the slogans being used for a shocking new device called the Quitbit, a macabre piece of wearable tech that pinpoints the exact moment in the future when you'll shuffle off this mortal coil and ascend/descend to a place where you won't need high-tech gadgetry to keep tabs on your physical self—because you'll no longer have one.
It's like a Fitbit, but different.