Ad of the Day: Ally Bank

Nobel Prize-winning economist Thomas Sargent lends his expertise, or not, to Grey's threatrical campaign

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This week's honors for least likely endorser in a commercial go to Thomas Sargent, winner of the 2011 Nobel Prize in Economics, who, for whatever reason, agreed to shoot one of the new Ally Bank spots from Grey in New York.

Not that the 69-year-old New York University professor and acknowledged mastermind of macroeconomics has to work very hard—or denigrate himself professionally, for that matter. The sum total of his contribution in the "Predictions" spot is to deny, in a single word, any ability to predict the future, at least when it comes to knowing what CD rates will be two years from now.



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