Ad of the Day: Allianz

Thinking of driving drunk? Have a good look in the mirror first

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Mirror, mirror, on the wall, who's the drunkest of them all?

Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an expert in this area. Its numerous on-site bar stunts in recent years have included everything from giving out wildly inflated bar tabs (in which the staggering financial costs of a drunk-driving accident are factored into the bill) to accosting people with the Drunk Valet, a sloshy reminder that no one—not a valet, and not you—should drive your car drunk.

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