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Best lip-syncing ever?
This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction.
The work features a catchy mashup of tracks from all five Album of the Year nominees: Kendrick Lamar, Alabama Shakes, Chris Stapleton, Taylor Swift and The Weeknd. While the artists themselves don't appear, their album covers, T-shirts and promotional posters do. And when a dude gets off a bus and saunters down the street, the artwork comes to life all around him as the artists sing along to their own music.
"We wanted to do something to get people excited for the Grammys, featuring multiple artists, that had a bigger conceptual idea than the usual list of celebrities, but didn't have the time or money to get them all together for a shoot," agency creative director Jason Karley tells Adweek.
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