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It's the allure of Airbnb, but also its biggest stumbling block—its rental listings are not impersonal hotel rooms but actual people's homes. Some travelers embrace this, knowing they'll experience a private space that's naturally more interesting and personalized. Others—well, they'd say that staying in a stranger's house is a little bit creepy, isn't it?
In its first integrated national campaign, the self-described "community-driven hospitality company" naturally embraces the broader definition of "home"—i.e., anybody's home can be your home, too, if you have a sense of wonder and curiosity about the world.