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The winners of the 52nd D&AD Professional Awards were announced in the U.K. last night. And among the big winners was this fascinating campaign from the Netherlands, in which ad agency Lemz built a computer model of a girl to catch pedophiles engaging in webcam child sex tourism.
The work, for Terre des Hommes, won a Black Pencil (reserved for category changing work) in advertising and marketing. The video below explains Lemz's campaign, centered on "pro-active policing" of the problem.
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