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When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image-editing software, as Adobe reminds us with a colorful, energetic spot celebrating Photoshop's 25th birthday.
The 60-second spot, created by Goodby, Silverstein & Partners, will air Sunday on the Oscars in select markets. It steers clear of the fashion business entirely, focusing instead on two other industries that use Photoshop heavily—design and illustration, and film itself.