Ad of the Day: Absolut

Vodka brand hits the desert with bionic dogs and glamazons for an ultra-hip Swedish House Mafia music video

Absolut vodka loves its video collaborations. So far, the spirits brand has teamed up with Spike Jonze to produce a bizarre short film about a man with a PC console for a head; documented a Jay-Z benefit concert at Madison Square Garden; and spent a day following Cee-Lo Green as he expounded his musical philosophy. Now, the Scandinavian alcohol distiller has released a crazy music video—with Swedish House Mafia, natch—that may remind you of a certain soon-to-be-blockbuster-movie book, depending on how much time you spend in the YA section.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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