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NEW YORK The Advertising Council, in partnership with the National Childhood Cancer Foundation, said Wednesday it will develop a PSA campaign intended to help children with cancer and their families receive the information, resources and support they need to conquer the disease.
Young & Rubicam in New York will create the pro bono effort, scheduled to launch in third-quarter 2004. The media mix will include television, radio, print and the Internet.
The campaign will seek to raise awareness that “childhood cancer—while growing in incidence—is increasingly curable, and will provide families with the resources that can help them improve the quality of their children’s lives and secure the best chance for a cure,” according to the NCCF.
“Too
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