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WASHINGTON, D.C. The Ad Council and the Department of Health and Human Services launched a new public service campaign targeting obesity.
The campaign, done on a pro-bono basis by New York-based Interpublic Group shop McCann-Erickson, encourages Americans to increase their daily physical activity and to make changes in their diet. In one 30-second spot, “Belly,” two kids are seen playing on the beach. When one kid discovers something unusual, the other asks what it is.
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