Ad Club Revives Old Name

BOSTON After a two-year interval as the Boston Idea Group, the region’s leading communications trade association is changing its name to the Ad Club, with a mission to become the “Association for Communication Professionals,” a legend that will accompany its new moniker and logo.

In addition, the group (long known as The Ad Club of Greater Boston) has taken over the operations of another industry organization, the New England Electronic Media Association.

Ron Wayland, executive director of NEMA since 1980, will step down after assisting with the transition over the next few months. Lisa Unsworth, the former Arnold managing partner who joined the Ad Club as president last year, will oversee the combined organization.

The union with NEMA was forged based on “related constituencies and a shared mission to promote our industry,” Unsworth said.

NEMA, founded in 1948 and encompassing professionals working in broadcast media, has about 1,000 members, about a third of whom also belong to the Ad Club. The combined Ad Club organization will number about 6,700 total members. Membership at both groups has been flat in recent years.

The Ad Club is the sponsor of the annual Francis W. Hatch Awards, the region’s premier forum honoring creative work done by New England agencies and clients. It also offers continuing education classes, advocacy activities, speakers’ forums and diversity initiatives.