AD BABIES CRIES OUT It’s easy to gripe about bad advertising behind the offenders’ backs. But one Atlanta shop is bringing up the issue to pitch new business.

Startup Ad Babies created a box with copy that inquires, “Does your advertising stink?” Inside is a diaper and the message, “Maybe it’s time for a change.” The promo piece is being delivered to local small firms “guilty of bad advertising.”
According to AB art director/partner Andy Weiskoff, “[Small businesses are] spending their entire budget on media, then letting the salesperson from the billboard company create their ads.”
Writer/account exec Sharna Fulton sees working for “the little guys” as a way to put Atlanta on the creative map: “That’s how the great agencies in Minneapolis and Richmond began–not by doing Super Bowl commercials.”