Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Auction fever is gripping the media industry, and now it’s mobile’s turn to get its own electronic exchange. Last Friday, software and services company Third Screen Media unveiled its Madx Mobile Advertising Exchange, an online marketplace for buyers, sellers and carriers of mobile advertising in WAP, video, MMS and downloadable media. The platform, which lets buyers and sellers auction inventory, aims to improve efficiencies and set technology and privacy standards.
“The exchange brings three people to the table: the ad buyer, the content provider and the carrier,” said CEO Tom Burgess.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in