Ad Amƒricas Takes On Hispanic Duties for Safeway

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Ad Amƒricas has added a supermarket chain operator to its client roster, landing the Hispanic portion of Safeway’s advertising account.
The agency will launch a print, radio, TV and possibly outdoor campaign later this year for the Pleasanton, Calif.-based company, which owns the Safeway, Vons and Dominick’s supermarket chains.
The account is valued at $3-5 million.

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