From ad-agency darlings to the unemployment line: The heady days enjoyed by last year's grads are over

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The ad-school graduates of 2000 occupy a unique, if not exactly enviable position. During their first year in the business they’ve experienced the peak of a historic marketing and technology explosion and the sudden freefall of an advertising recession. For give them if they sometimes seem dazed. Like their Gen-X counterparts, they grew up breathing the air of entitlement in a heady atmosphere where opportunities and achievements were a given.

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