Cannes Lions

Actor Jesse Williams Is Fighting to Implement Real Change in His Role With MedMen

He hopes to impact laws, extend legalization and break down stigmas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With the global cannabis business expected to his $130 billion by 2029, there’s room for new, innovative and meaningful marketing to support brands selling legal marijuana.

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