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With the global cannabis business expected to his $130 billion by 2029, there’s room for new, innovative and meaningful marketing to support brands selling legal marijuana.
Retailer MedMen is going one further.
As revealed this afternoon at a Cannes Lions discussion, MedMen will launch a corporate responsibility program. Elements of the program will focus on expunging crimes using deep tech to seek out conviction records and implementing job creation programs. The program will launch later this summer.
“We’re giving back in a meaningful way,” said CMO David Dancer.
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