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Sambazon, a San Clemente, Calif., firm that makes products based on acai, is beckoning consumers to “warrior up” in a new ad campaign.
The campaign, from Mutt Industries, features Sambazon Warriors—spokespeople for the brand—who have fought for one cause or another. Such warriors include Bethany Hamilton, a surfer who lost her arm in a shark attack; and Hans Rey, who founded wheels4life.org, a charity that gives bicycles to kids in Third World countries. Hamilton, Rey, and others are featured in an
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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