Activist Ad Strips Away Redskins' Logo to Show 'It's Still Washington Football'

Native American group makes subtle use of real footage

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Washington's Robert Griffin III—RG3, to you—runs a 76-yard touchdown to the roaring applause of adoring fans, does it matter what's printed on his helmet?

That's the question posed by a new ad from the National Congress of American Indians and the Oneida Indian Nation. In the spot, featuring real footage from a 2012 game against the Minnesota Vikings, the Redskins' name and logo have been removed from the play.

"Take it away," says a title card that comes up over the cheering of Unnamed Team fans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in