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Last week, Activision’s seventh installment in its first-person shooter franchise, Call of Duty: Black Ops, broke the record of its predecessor, Modern Warfare 2, selling more than 5 million copies and bringing in $360 million within 24 hours of its release. Brad Jakeman, CCO, evp of Activision Publishing, discusses the blockbuster release, the brand’s relationship with Jeep, and why video games are no longer just about the core gamer.
AdweekMedia: You broke sales records with Black Ops.
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